Kate Williams: Leading with Purpose and Heart

Finding Your Place in the Movement: The Kate Williams Way

Kate Williams isn’t just the CEO of 1% for the Planet—she’s a mother, a runner, an adventurer, and most of all, a passionate advocate for aligning your skills with what you love to protect the world we all share.

“As a mom of two young adults and a lifelong outdoorswoman, I’ve always found clarity in nature,” she shares. Whether it's hitting the trails or skiing on fresh snow, Kate draws strength from the natural world—and brings that same energy into her leadership.

Her work at 1% for the Planet is rooted in the belief that everyone has something vital to contribute, no matter their skillset. “Maybe you love numbers and accounting—awesome. Every movement needs an accountant,” she says. “Bring those skills to the trees, the manatees, the mountains. Whatever makes your heart sing.”

But Kate is also realistic. “There are times in life when we don’t have it all figured out,” she admits. “Moments when we wonder if we’re making a difference.” For her, hope comes from staying connected—to people, to places, to beauty.

“Let yourself be moved by a sunset,” she says. “Even when the world feels heavy, a flower is still beautiful. And that matters.”

In a time when many are seeking purpose and clarity, Kate’s message resonates deeply: you don’t have to be perfect to make an impact. You just have to care—and show up.