If you’ve spent any time at Hula, you’ve likely seen Deniz Sehovic wearing something fabulous with a matcha latte in hand. If you’ve talked to Deniz’s clients, the things you hear most often are 1. Deniz has helped change the trajectory of my business. 2. Strategy sessions with Deniz feel like conversations with an old friend. 3. Deniz is a ray of light and positivity.
Deniz a business coach, the founder of Girls Guide Co., and a force in the fabric of the entrepreneurial community.
Deniz’s approach to business is magnetic. At first glance, it might look like she’s helping women build brands through manifestation—and she is—but it’s not the soft, overused version of the word. It's rooted in discipline, self-awareness, and structure. “Your growth speeds up when you are centered in it,” Before she dives into DMs, emails, or coaching calls, Deniz starts her day grounded in her own vision. That single habit, she explains, was the difference between feeling like she was chasing her business and actually building one that felt good to run and made money.
Girls Guide Co. is a compass for women navigating the often-overwhelming journey of entrepreneurship. Deniz built it by focusing on real people and real connections. “Community has always been at the heart of everything I’ve built,” she says. “I grew my entire business through connection— starting with posting on Instagram and meeting people in real life.”
That connection-first philosophy makes her work a natural fit at Hula, where community connection is our North Star.
Deniz also brings a deep sense of perspective and hustle, shaped by her own story. A Bosnian refugee who landed at UVM through a continuing ed program, Deniz built everything from scratch during COVID. When setbacks hit, she reminds herself of where she came from by looking at old photos, memories, and “receipts” of the wins. It's a practice she encourages her clients to do as well because she knows the work is as emotional as it is entrepreneurial.
Deniz doesn’t just help women build businesses. She helps them build lives they’re proud to lead, starting from the inside out. And in a space like Hula, where new ideas are constantly taking shape, Deniz is a steady reminder that real growth often starts with getting clear on what matters, staying grounded in your direction, and surrounding yourself with the right people.
