Join us at Hula for a dynamic half-day workshop hosted by Cultivate, a Vermont-based PR and communications firm that specializes in helping mission-driven organizations tell their stories and grow their impact.
RSVP here Hula members, check weekly announcements or Slack for your coupon code.
Led by Alexandra Tursi, CEO of Cultivate, and Abbey Berger-Knorr, Senior Associate at Cultivate, this event is designed for Vermont startup leaders and entrepreneurs ready to level up their communications.
The morning kicks off with a light breakfast and media panel featuring top Vermont business journalists who will share what makes a startup story stand out—and how to get noticed by the press. Learn how journalists decide what to cover, what information they need to craft compelling stories, and how to build strong media relationships.
Next, Alex and Abbey will guide you through an interactive PR strategy workshop, helping you craft your startup’s narrative, refine your pitch, and identify newsworthy story ideas. You’ll walk away with a clear action plan, including:
-A start on your PR strategy
-Key messaging and thought leadership ideas
-A list of compelling story angles
-A polished, shareable pitch
Who Should Attend:
Startup founders, entrepreneurs, marketing and communications professionals, and anyone ready to grow their business through strategic PR.
Why Attend:
-Gain insider tips from Vermont journalists on how to get your story covered
-Build a PR foundation to position your startup for success
-Learn directly from the Cultivate team, who bring years of experience in strategic storytelling and media relations
-Network with fellow founders, innovators, and media professionals
Featured Media Panelists:
Tim McQuiston – Vermont Business Magazine
Elissa Borden – WCAX-TV “Made in Vermont”
Kate Niemczyk – Formerly of ABC, CBS, and NBC News
Carrie Shapiro – Freelance journalist
RSVP here Hula members, check weekly announcements or Slack for your coupon code.
Free to attend for Hula members (or discounted rate) and ticket fee for community members, discounted ticket fee for college students or young professionals.
Timing & Location Details:
October 16, 2025 at Hula, Burlington, VT from 8:30am-12pm
