Join us at Hula for Demographix Bootcamp, a half day workshop hosted by BootstrapVT, a Burlington based marketing agency that helps startups and small businesses launch, grow, and adapt with confidence.
Led by Geoff Strawbridge (Gen X founder with 20+ years of entrepreneurial and marketing experience) and Hanna Blankenship (Gen Z strategist with firsthand insight into next generation consumer behavior), this event is built for leaders and marketers who need to effectively reach audiences across multiple age demographics.
DETAILS:
- THURS, JANUARY 15, 2026
- 8:30AM - 12:30PM
- Hula - 50 Lakeside Avenue, Burlington, VT 05401
- FREE to the Hula Community
The morning opens with light breakfast and a live panel featuring seasoned marketers across generations. Moderated by Hanna, this conversation will reveal how Boomers, Gen X, Millennials, and Gen Z interpret brand trust, choose platforms, and respond to messaging. This insight is critical for anyone creating marketing in 2026 and beyond.
Geoff and Hanna will then lead an interactive strategy workshop, helping you identify who your audiences really are, how to speak to each one clearly, and how to adapt your channel and content strategy in real time. You will leave with:
- A starter framework for multi generational audience personas
- A channel strategy aligned to how each demographic actually behaves online
- Before and after messaging examples adapted by generation
- Access to BootstrapVT’s custom GPT tool to continue testing content
Who Should Attend:
Startup founders, small business owners, marketers, agency teams, and anyone communicating to more than one generation at once.
Why You Should Attend:
- Gain real time insight into how each generation thinks, buys, and engages
- Leave with tools, templates, and messaging frameworks you can apply immediately
- Network with founders, operators, and marketing professionals facing similar challenges
