Jaida didn’t take a traditional path, and she wouldn’t change that for a second. Instead, she carved her own route through hands-on experiences, experimental jobs, and a willingness to say yes before she had it all figured out. That mindset has shaped everything from her early days in the service industry to roles in the start-up world, and eventually, to events then marketing at Hula.

She’s unafraid to try, to learn by doing, and to take on a challenge, especially when it means connecting with people in real, meaningful ways. While she’s proud of her work, Jaida cares about being a human first. That’s why she’s drawn to storytelling, and why she’s so passionate about helping share the energy and humanity behind Hula’s community.

Grateful doesn’t even begin to cover how she feels about working with Hula’s team. They’re sharp, hard-working, wildly capable, and she knows her job wouldn’t be possible without them.

Jaida believes in three principles for a balanced life and a good time:

  • Clear communication is the best communication.

  • Community is everything.

  • Play hard.

When she’s not at Hula, you’ll find her living that third one to the fullest, biking, swimming in rivers, gardening, skiing, or revisiting her favorite people in North Carolina, California, and Colorado as often as possible.